Lead capture & routing
Every form, portal, and campaign feeds one queue with smart assignment.
CRM · Houston Real Estate
Real Estate CRM Development in Houston
Build a CRM that matches how your Houston brokerage actually sells — automatic capture, intelligent routing, and follow-up that keeps warm buyers from going cold.
5.05 verified reviews· ClutchWhat We Do
A focused approach to real results
Generic CRMs assume a sales motion that rarely matches a Houston brokerage. We build lead systems around your sources, teams, and compliance constraints.
Services Included
What's inside this service
Scoring & nurture
Prioritize the 20% of leads that close; automate the rest.
CRM + MLS bridges
Keep listing interest and CRM stages in sync.
Why Foundrex
Built different, for a reason
Speed-to-lead as a system
Architecture aimed at minutes, not hours.
Works with your stack
Integrate Follow Up Boss or replace it.
Compliance-aware routing
TREC and TCPA constraints baked into messaging automation.
How We Work
Our process, from brief to launch
01
Discovery (1–2 weeks)
We map workflows, systems, and constraints before any production code.
02
Design & architecture (2–3 weeks)
Clickable prototypes, integration plan, and a transparent build roadmap.
03
Agile build (6–16 weeks)
Weekly demos and working software every sprint.
04
Launch & iterate (ongoing)
Migration, QA, go-live support, then a living maintenance cadence.
Social Proof
How we ship
CRM builds ship in weekly sprints with live demos.
“Foundrex came on board to rescue my SaaS project when the original dev team abandoned the work. They refactored the code, fixed system gaps, and pulled the project back online. I'd highly recommend them to ship your product.”
Tim Perry, Founder — Mindcrate (verified on Clutch)
Verified on Clutch
Pricing
How much does a custom real estate CRM cost in Houston?
Focused CRMs typically land between $40,000 and $90,000.
| Build tier | What it covers | Timeline | Typical range |
|---|---|---|---|
| Focused CRM | Capture, routing, basic nurture | 8–14 weeks | $40K–$70K |
| CRM + MLS hooks | Listing interest sync + automation | 12–20 weeks | $70K–$110K |
Next step
Ready to scope the build?
Tell us what you're building. A founder replies within 24 hours with an honest range and timeline.
Common Questions
What people ask us
If Follow Up Boss covers 80% of your motion, we extend it. If you're fighting the tool daily, custom usually pays for itself.
Yes — interest signals and listing status can feed CRM stages when IDX/MLS access is available.
Ready to fix speed-to-lead?
Book a free scoping call. We'll map your sources, routing rules, and a realistic CRM build plan.