FoundrexFoundrex
Case study · Influencer / creator marketing

Describe the campaign. The AI finds the creators — and runs the deal.

Kitor connects brands and creators through one AI layer: plain-English creator discovery, brand-fit scoring, predictive campaign planning, and an autonomous agent that sources, drafts, and negotiates deals.

Client
Kitor
Industry
Influencer / creator marketing
Year
2025
Role
Design & Engineering
brands + creators
Two-sided
authenticity vetting
AI brand-fit
Kitor AI Creator Discovery — ranked creators for a plain-English campaign brief
Overview

Influencer marketing still runs on guesswork

Brands pick creators on gut feel and vanity metrics — follower counts that may be inflated, engagement that may be bought, and no way to predict what a campaign will actually return. Creators, on the other side, juggle analytics, inbound deals, rate-setting, and negotiation across a dozen disconnected tools.

Kitor puts both sides on one AI platform. Brands describe a campaign in plain English and get a ranked shortlist of best-fit creators, each scored for brand fit and audience authenticity, with predicted reach, engagement, and conversions before a cent is spent. A campaign planner simulates ROAS across budget scenarios and allocates spend across creator tiers.

Creators get the mirror image: a live analytics dashboard, an AI-matched brand-deals inbox, a share-ready media kit with AI-suggested rates, earnings forecasting — and an autonomous agent that sources deals, drafts outreach, and negotiates rates overnight, flagging anything that needs a human call.

AI-vetted, predicted, and priced — before anyone commits
1,240
Creators AI-ranked per brief
100
AI brand-fit scoring scale (0–100)
$2K+
Revenue generated
2
Sides — brands + creators
Kitor Dashboard — live creator analytics and AI performance summary
Creator analytics at a glanceAnalytics

Live performance, audience demographics, and AI-predicted reach, with an AI summary of what's working.

Kitor Discover — plain-English creator discovery with ranked results
Plain-English creator discoveryNL brief

Brands describe a campaign in natural language; AI returns ranked, filterable creators sorted by brand fit.

Where it was breaking down

Where influencer marketing breaks down

01
Vanity-metric picking

Brands choose creators on follower counts, not fit — and can't tell a real audience from a bought one.

02
No ROAS before spend

Campaigns are committed blind, with no way to simulate reach, conversions, or return beforehand.

03
Brand-safety blind spots

Content risk and fake-follower flags surface after the deal, not before.

04
Manual creator ops

Creators run analytics, deals, rates, and negotiation across scattered tools, by hand.

How we built it

How we built it

01
Phase 1
Dual-sided design

One platform, two experiences (Client / Creator), designed around a shared creator data model.

02
Phase 2
AI discovery & matching

Plain-English brief → ranked creators, with brand-fit and authenticity scoring.

03
Phase 3
Predictive planning

Campaign simulation — reach, conversions, ROAS, and tiered budget allocation.

04
Phase 4
Creator tooling

Analytics, deals inbox, AI media kit & rate card, earnings forecasting.

05
Phase 5
Autonomous agent

An AI manager that sources, drafts, and negotiates deals with human-in-the-loop flags.

The system

What it does

AI creator discovery

Describe a campaign in plain English; AI finds and ranks best-fit creators from the pool.

Brand-fit scoring

A 0–100 match with reasons — audience overlap, content tone, brand-safe history, save/share behaviour.

Authenticity vetting

Real-vs-fake audience analysis, engagement authenticity, and content-risk scanning before commitment.

Predictive campaign planner

Simulate reach, conversions, and ROAS across budget scenarios with AI tier allocation.

Autonomous AI manager

An agent that sources deals, drafts outreach, and negotiates rates while flagging human decisions.

Creator media kit & rates

AI-generated, share-ready media kit with suggested rates and rate-health benchmarking.

What we built

One AI layer across both sides of the deal

Brands and creators work off the same AI-vetted creator data. The brand side turns a plain-English brief into a ranked, brand-safe shortlist with predicted outcomes; the creator side turns the same signals into matched deals, suggested rates, and an autonomous agent — so both sides negotiate from the same source of truth.

Inside the product

The interface, screen by screen.

Screen 01 · AI Match

Creator brand-fit breakdown

A 0–100 match with the reasons behind it, authenticity score, and AI-forecast reach, engagement, and conversions.

0–100ReasonsAuthenticity
Kitor AI Match — creator brand-fit score with authenticity and forecasts
Screen 02 · Campaign Planner

Predict ROAS before you spend

Simulated reach, conversions, and ROAS across conservative/balanced/aggressive scenarios, with AI budget allocation by tier.

ROASScenariosTier allocation
Kitor Campaign Planner — predictive ROAS across budget scenarios
Screen 03 · AI Manager

Your autonomous campaign agent

An agent that sources deals, drafts outreach, and negotiates overnight — with a live queue and human-in-the-loop flags.

SourcingDraftingHuman flags
Kitor AI Manager — autonomous agent workspace with live queue
Screen 04 · Brand Safety

AI-vetted audience & content risk

Brand-safety score, authenticity, audience-quality breakdown, content scan, and anomaly checks before committing.

SafetyAuthenticityAnomalies
Kitor Brand Safety — authenticity and content-risk vetting
Screen 05 · Brand Deals

AI-matched deal inbox

Incoming offers ranked by AI fit and payout, with deliverables, deadlines, and total estimated value.

InboxFitPayout
Kitor Brand Deals Inbox — AI-matched offers for creators
Screen 06 · Media Kit

AI media kit & rate card

A share-ready kit with audience breakdown and AI-suggested rates, plus a rate-health benchmark vs market.

RatesMedia kitBenchmark
Kitor Media Kit — AI rate card and share-ready kit
Screen 07 · Earnings

Payouts & AI revenue forecast

Deals pipeline by stage, monthly earnings, recent payouts, and an AI revenue forecast.

PayoutsPipelineForecast
Kitor Earnings — payouts pipeline and AI revenue forecast
Tech stack

Built for two-sided AI matching at scale.

React
React
Next.js
Next.js
OpenAI
OpenAI
Stripe
Stripe
The impact

From guesswork to AI-vetted, predicted deals

Metric
Before
With Kitor
Creator selection
vanity metrics & gut feel
AI brand-fit score with reasons
Audience quality
unknown until after the deal
authenticity vetted up front
Campaign ROAS
committed blind
simulated across budget scenarios first
Creator ops
scattered manual tools
one dashboard + an autonomous agent
1,240
Creators AI-ranked per brief
100
AI brand-fit scoring scale (0–100)
$2K+
Revenue generated
Scope of work

What we delivered

01
Two-sided platform (Client + Creator) on a shared creator data model
02
AI creator discovery with natural-language briefs
03
Brand-fit scoring + authenticity / brand-safety vetting
04
Predictive campaign planner with tiered budget allocation
05
Autonomous AI campaign agent (sourcing, drafting, negotiating)
06
Creator suite: analytics, deals inbox, AI media kit & rates, earnings forecasting